Marketing Manager, Healthcare

Remote Work Opportunity

Salary Range – $80,000-$95,000

Salient Health, a division of Salient Corporation, is a leading healthcare solutions company that leverages advanced data analytics and industry expertise to help risk-based healthcare organizations optimize efficiency, financial performance and patient care. As part of our dynamic marketing team, you will play a key role in shaping the voice and strategy of Salient Health, supporting our growth through compelling marketing initiatives.

Salient Health seeks a Marketing Manager to execute and enhance our marketing strategy, working closely with the Vice President of Marketing. The ideal candidate is a hands-on, strategic marketer with a strong understanding of healthcare technology marketing, content development, sales enablement and lead generation. This role requires cross-functional collaboration, especially with sales and customer success teams, to drive brand awareness and business growth.

Responsibilities:

Content & Social Media Strategy

Execute and refine the healthcare content strategy, including but not limited to the creation of blog posts, case studies, whitepapers and downloadable assets.
Translate content strategy into an engaging social media presence across LinkedIn and Twitter, as well as other relevant social platforms.
Ensure content aligns with Salient Health’s brand guidelines, including tone and brand voice, ensuring messaging resonates with healthcare decision-makers.

Sales Enablement & Marketing Messaging

Work closely with sales and customer teams to understand market needs, translating feedback into an effective brand story.
Create sales enablement materials, including one-pagers, presentations and FAQs to support the sales team in outreach efforts.

Event Marketing & Coordination

Plan and execute marketing events, including trade shows, webinars and industry conferences.
Support event-related content development, such as landing pages, email campaigns and promotional materials.

Marketing Operations & Lead Generation

Utilize HubSpot Marketing Hub to manage campaigns, nurture leads and track performance.
Support demand generation efforts, ensuring marketing-qualified leads (MQLs) are properly acquired and nurtured.
Collaborate with the sales team to optimize the marketing pipeline and improve lead conversion rates.

Graphic Design & Brand Development

Create visually compelling assets using Canva or Adobe Express (Adobe Illustrator or Photoshop is a plus).
Ensure all marketing materials are cohesive and aligned with Salient Health’s brand identity, per brand guidelines.

Required Skills and Experience:

7+ years of marketing experience, preferably in healthcare technology or SaaS.
Bachelor’s degree in Marketing, Business or other related-field suggested.
Strong writing and content development skills, with experience crafting thought leadership content.
Experience executing social media strategies and campaigns.
Proficiency in HubSpot Marketing Hub (Sales Hub experience is a plus).
Experience with graphic design tools (Canva, Adobe Express; Adobe Illustrator or Photoshop preferred).
Strong knowledge of B2B marketing, sales enablement, and MQL qualification.
Proven ability to manage events and coordinate marketing efforts across teams.
Excellent collaboration skills, with the ability to work cross-functionally with sales, product, and leadership teams.

Tools You’ll Have at Your Disposal:

While we don’t expect you to do the work above all at once, we live by the mantra, “work smarter, not harder.” That’s why the following tools will be available to you at a minimum:

Microsoft Office
Confluence
Hubspot Marketing Hub Professional
Canva
Adobe Creative Suite
Yoast
Synthesia
SEMRush
Hypotenuse.AI

Salient Corporation is proud to be an Equal Opportunity Employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, sexual orientation, marital status, military status, veteran status, age, national origin, citizenship, ancestry, disability, predisposing genetic characteristics, domestic violence victim status, or any other status protected by law.

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.