Fareway and Salient partner to generate data-driven profits by leveraging analytics to optimize profitability
HORSEHEADS, N.Y., April 12th, 2024 – Salient, a leading provider of analytics for the consumer goods industry, announced today that Fareway Stores, a midwest grocery store chain, has selected Salient’s analytics platform to help inform their business decision-making. This collaboration aims to empower Fareway with industry-tailored analytics around store-level sales, enabling them to drive business growth in a competitive market.
As a grocery store chain, with 139 stores spread across the midwest, Fareway has always committed to providing exceptional service and products to its customers. After evaluating several platforms and potential partners, Salient was chosen as their trusted analytics provider. Andrea Chase, Vice President – Category Management, explains why:
“We researched multiple options and found that there is no other solution that understands the grocery business like Salient. Not only does the solution provide information needed to make better decisions, the Salient team understands the questions we are asking and why getting answers to those questions matters to our business In addition to understanding our business, they possess a robust platform, capable of delivering timely, granular-level information on an impressively large scale.”
With Salient, Fareway Stores seeks to measure and improve upon several facets of their business, spanning all 139 stores across the midwest. These include:
- Category Management and Product Performance
- Coupon Promotion Effectiveness
- Voids and Placement Opportunities
- Planogram Compliance and Optimization
- Benchmarking against Peer Groups, Vendors to Category, and Promotions Baskets
About Salient
Salient blends guided analysis with data exploration to help CPG companies, wholesalers, and retailers measure and improve profitability. The solution provides category managers, retail services, store management, and many others with easy-to-use facts on distribution and placement opportunities, product movement (at all levels), benchmarked performance and operational efficiency. Learn more: www.salient.com.
Salient Media Contact:
Name: Jim McDermott
Email: JMcDermott@salient.com
Phone: (607) 846-1415
About Fareway
Fareway Stores, Inc. is a growing Midwest grocery company currently operating 139 stores in a seven-state region. Fareway’s mission is to provide the highest quality products, while treating customers like family, and valuing dedicated employees. Its stores are known for their unmatched, full-service meat departments, farm-fresh produce, and exceptional to-your-car customer service. Fareway is a family-owned business, recognized as a top 10 employer in Iowa, and has more than 12,000 total employees. Visit Fareway.com for more information or shop online by visiting Shop.Fareway.com.